Martinsville Bulletin, Inc.
P. O. Box 3711
204 Broad Street
Martinsville, Virginia 24115
Toll Free: 800-234-6575
Brochure highlights attractions in area
Tuesday, December 4, 2012
The new Martinsville-Henry County Visitor Guide is the most comprehensive yet, according to Jennifer Doss.
“We anticipate this brochure is going to really boost awareness of what our area has to offer,” said Doss, director of tourism for the Martinsville-Henry County Economic Development Corp.’s Tourism and Film Division.
The brochure includes information on restaurants, attractions, outdoor recreation, sports, lodging, “family fun,” annual events, special events and selected shopping venues. A QR code allows the reader to scan the code with a smart phone and get access to a complete list of retailers in the area, Doss said.
The brochure also has a pullout map, with symbols indicating attractions, lodging and trails.
A little more than 25,000 copies of the brochure were printed. They have been distributed to the local visitor center; kiosks at Blue Ridge Regional Airport, Liberty Fair Mall, the Smith River Sports Complex and Memorial Hospital; all 36 state-certified visitor centers; and seven state welcome centers.
The brochure is available at the MHC Visitor Center at 54 W. Church St. To download a copy of the brochure, visit www.visitmartinsville.com/images/MHC_Tourism_Brochure.pdf.
Doss said the brochure is a good resource for residents as well as visitors. Residents can serve as “ambassadors” for the area, and the more knowledge they have about the community, they can better promote tourism, she said.
This is the fourth visitor guide, and its content has been expanded over the years. The first brochure “hung around” for six years and became outdated, Doss said. It’s important to have fresh information and fresh photographs so the area is enticing, she added.
Last year’s visitor guide won a MarCom Gold Award, presented by the Association for Marketing and Communication Professionals, according to Doss and a news release.