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Martinsville Bulletin, Inc.
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Martinsville, Virginia 24115
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Spring furniture styles feature diversity, metals, mixed finishes

Sunday, April 28, 2013

By HOLLY KOZELSKY - Bulletin Accent Editor

The spring 2013 furniture market bloomed with shades of orange, turquoise, teal, slate blue, citron green and yellow as accent colors among gray as the predominant neutral. Taupe is coming up second as a popular neutral. Emerald green is popping up here and there as a newly favored accent color.

Gold is growing in popularity. It is found in art, on lamps and as the color of table bases and trim on case goods.

That was the appearance based on visits of the showrooms of furniture manufacturers from the local area.

Upholstered beds seem all the rage this market, and platform beds also made appearances.


This market was Stanley Furniture’s first in its new showroom. It has moved about two blocks down the road from the International Home Furnishings Center, where it was on a top level like Bassett and Hooker, to a freestanding building at 200 N. Hamilton St., High Point. A wide corridor runs through the two-story building, with showrooms off to the front and right and offices and other space toward the back. Left of the staircase is a two-story open area plus some areas of reception and a dining room. Sunlight streams through the showroom, and bright white trim in the rooms keeps the sections bright.

Each area “is set up like a house,” described Wendy Carter, Sales Administrative Coordinator for Stanley. Upstairs, the Young America collection is shown in several small rooms replicating bedrooms. Each “bedroom” is decorated in a strong theme: camping, complete with bedroll and campfire; ballet, with posters and a bar across wall-long mirrors; or aeronautical, with hundreds of hanging origami airplanes, to name just a few.

At this market Stanley unveiled one new collection, Charleston Regency. Charleston Regency pieces come in three looks: traditional, casual and glamorous, Carter said.

The collection is meant to unite “the patina of ten generations” with “daring new designs,” its promotional materials state. It is a whole-home collection in seven finishes: Charleston Green, Church Coral, Ropemakers White, English Walnut, Classic Mahogany, Champagne Silver Leaf and Gray Linen.


Hooker’s new Corsica “has way surpassed expectations. It is a huge hit,” said Kim Shaver, who handles public relations for Hooker Furniture. “It has done well in every region of the country.”

The 60-piece collection includes dining, bedroom and occasional pieces.

“It’s European shapes, reclaimed wood, casual finish,” she said. Both high contrast finishes are wire-brushed. They are made of the porous acacia wood of Australia and South America. Its grain holds a lot of color variation, and its knots “show a lot of character,” Shaver said

The new Rhapsody collection is made of hardwood solids, resin and silverleaf.

Workwell is a home office grouping with 11 styles of writing desks with companion organization/lateral files and several bookcases. The pieces are small so they can be fit into already furnished rooms.

Melange, the eclectic collection of accent pieces, has branched out into large pieces. It now carries six signature beds and companion bedside pieces as well as four dining room sets. The biggest seller for Melange is a cream tufted headboard and a sleek, curved gray one, Shaver said.

The looks of Melange pieces continue to cover a range that includes nailhead trim, luminous shells, script and textures.

Bassett Mirror

Melissa Whitaker, Bassett Mirror’s Director of Home Decor, said colored glass lamps “have had a lot of interest.” Some, such as a purple globe or clear with green bubbles, are whimsical. Others, such as one with gold leafing inside a cracked glass base, are more traditional.

Retailers also have requested more “bigger lamps, more massive,” she said.

Leaner mirrors remain popular. Frames can range from old fashioned and ornate to a sleek hourglass shape.

In art, maps are big. Bassett Mirror introduced seven large Old-World-looking framed maps on antique-style papers.

“Gold is coming back,” Frazier said, and many art frames are gold. Some furniture bases are gold, as are parts of lamps.

Villa Grenada is a dining set with a Middle Eastern look. Its pieces are black with gold trim. The table has an octagonal base and a 70-inch top. Parsons chairs are covered in black velvet with gold roping.

Two new fabrics, tangerine and turquoise, have been added to Bassett Mirror’s mix-and-match dining sets.

The Murano mirrored group, which features beaded frames, “really caught on at the last couple of markets,” Frazier said. The first Murano piece was a leaner mirror, which was so popular the style was used in a number of case pieces.


In a world of grays — which Shenandoah Furniture showed prominently the past few markets — Shenandoah at this market gave pop to its showroom by displaying predominantly black and white furniture. The color scheme “is unusual for us, but with the popularity” the match is showing, it was worth doing, said Shenandoah President Candace Payne.

“Black and white is a trend in women’s fashions, and we tend to look at what’s going on in women’s fashions” to guide the furniture styles, she added.

New this market is a low-to-the-ground bed with an oversized base on which rests a more narrow mattress. The bold gray-and-black striped headboard is even wider.

“We are doing a lot of quilting” this season, Payne said. Contrasting stitching, such as black thread on white fabric, creates ultra narrow stripes on pieces. “The black on white really defines the edges,” she said.

A rolled arm sofa is new this season.

Gray remains “a huge color for us,” she said. Popular as accent colors are “a lot of blues,” citron yellow, and “bright colors in general.”


Bassett’s new line is Emporium, a bedroom and dining room collection of overscaled smoked oak or weathered gray finish. It has close to 40 pieces.

“For years the trend was to downscale,” Bassett Furniture Industries Vice President of Sales Tom Prato said, and now there is “starting to be a rebirth of bigger furniture.”

Dressers are changing, and Emporium reflects that, Prato said. Mirrors over dressers are not in as much demand as before, because people are putting televisions on mirrors instead. A 50-inch tall Emporium piece can be used “anywhere in the home,” said Prato, serving double duty in dining room or bedroom.

Bassett’s Custom Dining collection, which is made in Martinsville, is growing. The Martinsville plant now is doing the upholstery which used to be done in North Carolina.

With the chairs now being upholstered in Martinsville along with the tables, the customers’ full order can be shipped to and received by the store at once, streamlining the process, said Rob Moffett, Director of Sales and Services.

The chair options include four styles of chairs, each in four sizes, with four base options, 1,000 fabric choices and 38 finishes.

The display area for the Custom Dining collection which is manufactured in Martinsville has doubled in size, Moffett said.

Metal table tops are becoming popular, he said. Bassett offers table tops in copper and stainless steel in 44-, 54- and 64-inch round sizes as well as a 42- by 60-inch rectangle.

A new 60-inch walnut table, which is used for a contemporary look, comes in medium or dark finish. It has a straight-edge profile and pedestal base. A coordinating buffet has the option of glass doors so it can be used for display or for television and gaming components.

A new trumpet-style leg has been added to the group. New woven chairs give a “coastal, more casual look,” Moffett said. A club chair with an open, high back is a “more contemporary” choice which was suggested by a design firm.

Bassett’s Nvelop — Boston Acoustics line offers entertainment centers and leather couches and chair with nailhead trim.

Bassett Furniture is adding to its selection of upholstered beds, Prato said. That type of bed adds more style and color to a room than traditional wood, he added.


Now that HGTV HOME Furniture Collection has moved into Bassett Furniture’s showroom, “we’re finally in our permanent home,” said Dawn Brinson, who handles public relations for HGTV HOME.

Bassett, as well as Sherwin-Williams and Shaw Inc., the largest floor-covering company in the world, have licensing agreements with HGTV, a popular home furnishings media outlet. Bassett builds the furniture marketed as HGTV.

At this market, HGTV’s first anniversary, it unveiled it sixth collection, Caravan. Caravan “is all about inspiring you to mix, match and mingle” pieces, Brinson said. The point is to create a home furnished in what looks like “a lifetime of collecting.”

The pieces are all mahogany solids and veneers with metallic accents. They come in three finishes, Dawn, Dusk and Midnight. The dining chairs come in choices of up to 136 fabrics. Finishing touches come in silver, copper and gold-tone.

The couch comes in choices of three arm styles, six foot styles and 50 fabrics.

Popular colors for HGTV are grays and warm taupes with accent colors in raspberry, oranges and citron green, Brinson said. Wall coverings behind the Caravan display areas make the range of spice tones.


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