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Marshalls coming to mall
Work proceeds Tuesday at Liberty Fair Mall on the section that will house a new Marshalls store. (Bulletin photo by Mike Wray)
Wednesday, August 14, 2013
By MICKEY POWELL - Bulletin Staff Writer
Marshalls, a national department store chain, is coming to Liberty Fair Mall, according to officials with the chain and the mall’s owner.
Kaitlin Hill, a media planner with Marshalls’ parent firm, The TJX Companies Inc., said the chain will have a grand opening for a Martinsville store this fall.
Hill had no further details about the opening, but she said Marshalls “did think we’d have a strong performance in the marketplace” locally.
Coles Hull, a marketing analyst for the Hull Storey Gibson Companies LLC, which owns the mall, confirmed that Marshalls signed a lease for “the big box (retail space) next to Kroger.” The space once housed a Goody’s department store but most recently was occupied by a furniture store.
Hull said Marshalls will occupy about 25,000 square feet of the space. She did not know how long the lease will be in effect.
Renovations to the space are under way.
Marshalls has more than 750 stores in 42 states and Puerto Rico, according to the company’s website. The nearest store to Martinsville-Henry County is at the Coleman Marketplace shopping center in Danville.
Departments in Marshalls stores include ladies, men, juniors, kids, beauty, luggage, tech, accessories, and infants and toddlers as well as a “shoe mega shop,” the website shows.
Marshalls and its sister store, T.J. Maxx, are the largest off-price retailers of clothing and home fashions in the United States, the website states.
“Our focus all along has been on attracting national retailers with high sales volumes” to Liberty Fair, Hull said. “Marshalls has a longstanding record of success. We’re excited” about its decision to come to the mall.
Hull Storey Gibson hopes Marshalls’ presence at Liberty Fair will help attract other retailers, Hull said. She added that the company is in talks with several major chains.
The company plans to upgrade the mall’s exterior, such as by installing new lights and signs and improving parking areas, she said.
A “reconfiguration” of the mall is being considered, Hull said. Ideas include demolishing part of the complex or turning it into a more traditional type of shopping center — what often is referred to as a “strip mall,” with store entrances opening to the outside instead of an inside corridor.
However, no decision on any reconfiguration has been made, she said.
The success of Marshalls locally “will play heavily” into any decision as to how the mall is developed in the future, Hull said.