Click for NEWS Click for SPORTS Click for ACCENT Click for OPINION Click for OBITUARIES Click for CALENDAR Click for CLASSIFIEDS Click for ARCHIVES Click for SPECIALSECTIONS
Subscribe  •  Business Directory  •  Recipes  •  The Stroller  •  Weddings  •  School Menus  •  Community Links  •  VA Lottery  •  Contact Us
Thursday, December 18, 2014
News Search   


Martinsville Bulletin, Inc.
P. O. Box 3711
204 Broad Street
Martinsville, Virginia 24115
276-638-8801
Toll Free: 800-234-6575

Ameristaff - Click for Website
Rebranding is a possibility for EDC

Wednesday, April 2, 2014

By MICKEY POWELL - Bulletin Staff Writer

The Martinsville-Henry County Economic Development Corp. (EDC) aims to find out how effectively it is promoting the community as part of its efforts to attract new businesses and industries.

The EDC has contracted with Anstey Hodge Advertising Group of Roanoke to help it determine whether a “rebranding” of the organization is needed.

The process, EDC Recruiting and Marketing Director Lisa Lyle said, “just helps you determine how you’re going to market yourself” in the future.

For example, the initiative may show whether the EDC should continue using its “Speed to Market” slogan, Lyle said. Alluding to the area’s racing heritage, including Martinsville Speedway, the slogan is designed to show the EDC aims to help prospective firms set up operations locally as fast as possible.

The end result of the ongoing initiative could be changes such as a new motto or logo, Lyle said.

EDC officials maintain, though, that nothing has given them any indication they should alter their strategies.

“We just want to take a fresh look” at what the organization is doing, Lyle said.

There are no preconceived ideas, said EDC President and Chief Executive Officer Mark Heath. He said, for instance, the initiative “could tell us we’re positioned perfectly” in terms of the organization promoting itself and the community, or it could reveal “we need to change everything.”

The EDC just wants to make sure it is communicating the right message publicly, Heath said.

It is a “pretty standard thing,” he added, for organizations every few years to examine whether they need to undergo rebranding.

Now is a good time to do it, Heath and Lyle said, as the EDC prepares to move to a new location.

The EDC has offices in the SunTrust bank building on East Church Street uptown. Later this year, it plans to move to the New College Institute (NCI) building on the Baldwin Block, which is expected to be completed in May.

The new location will help the EDC show visiting corporate executives how NCI is raising the educational levels of area residents. Companies prefer to locate in places with a well-educated workforce, local officials have said.

Also, they have said, the new location will help the EDC showcase amenities such as the Patriot Centre industrial park and Commonwealth Centre, the old Tultex factory that has been revamped and now houses various businesses. Both facilities are visible from an upper floor of the NCI building where the EDC will have its new offices.

Part of the EDC’s initiative involves examining whether benefits of living, working and running a business in Henry County-Martinsville have changed, Lyle said.

Those benefits, the EDC’s website shows, include a low cost of living, mild climate and easy access to many recreational and cultural amenities, as well as the community’s location within 650 miles to most places in the eastern, southern and midwestern portions of the United States.

Lyle said the initiative also includes “a lot of interviewing and surveying” of community stakeholders such as local officials, the Martinsville-Henry County Chamber of Commerce, The Harvest Foundation, school officials and industry executives.

Representatives of companies that considered locating in Henry County and Martinsville but decided to go elsewhere also may be interviewed, she said.

Heath declined to say how much the EDC is paying Anstey Hodge for its services. However, he said the cost will be paid through the EDC’s “regular marketing budget.”

He expects the initiative to be completed by this summer, he added.

 

 
The Eye Site - Click for Website
A-CO - Click for Website
West Piedmont Workforce Investment Board - Click for Website
Martinsville/Henry Co. Chamber of Commerce - Click for Website
The Spencer Group - Click for Website
Rives S. Brown Realtors - Click for Website
Everything Outdoors - Click for Website
AUTO TECH - Click for Website
Joe Cobbe CPA - Click for Website
New College Institute - Click for Website