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CHILL helps out in fight against underage drinking
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CHILL member Tamiya Davis, 17, puts a sticker on a case of beer Tuesday at Food Lion on Commonwealth Boulevard in Martinsville. (Bulletin photo by Mike Wray)

Wednesday, August 6, 2014

CHILL (Communities Helping Improve Local Lives) youth task force members and the Virginia Department of Alcoholic Beverage Control on Tuesday launched “Project Sticker Shock” to combat underage drinking.

This is the 10th year that CHILL has participated in the statewide underage drinking prevention effort.

The Sticker Shock program began this year at the Food Lion store on Commonwealth Boulevard. CHILL members placed stickers on all multi-packs of beer warning people 21 and older against illegally purchasing alcohol and providing it to minors.

All the local Food Lion stores, the Kroger store and all FasMarts will be participating.

“Our youth tell us that parents and others over 21 are the primary way underage youth get alcohol,” said Katie Connelly, CHILL coordinator. “Part of the mission of CHILL is to educate about the dangers of alcohol, tobacco and other drugs. The members see Project Sticker Shock as an important event each year.”

The project represents a partnership between youth, licensed establishments, concerned parents and community members, prevention professionals, and law enforcement with the goal of educating adults about the underage laws and raising public awareness about underage drinking.

The Virginia Department of Alcoholic Beverage Control through a federal grant from the U.S. Office of Juvenile Justice and Delinquency Prevention provides funding for Project Sticker Shock.

For more information on the consequences of underage drinking, go to or email Connelly at


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